Mavi aims to create sustainable benefits for the community and empower young people through youth-inspired social responsibility initiatives.
Indigo Turtles
Mavi has supported the activities of the Ecological Research Society (EKAD) with the Indigo Turtles project since 2014, helping to protect the endangered Caretta caretta and Chelonia mydas, two species of sea turtles native to the Mediterranean for 110 million years. EKAD, which focuses its activities on Belek, the largest nesting area in the Mediterranean, has helped over 1.2 million Caretta caretta make it to the sea in the last 24 years. The number of nests rose from 350 when the activities started in the region to 2,350 by 2023, while the number of hatchlings that made it to the sea exceeded 83 thousand last year. Facing many difficulties, only 40% of hatchling turtles reach the water and only one in a thousand survives. This is why the Indigo Turtles project raises awareness about supporting the survival efforts of the sea turtles, supports protection of biodiversity, and promotes the importance of volunteering.
Mavi Scholarship Fund on the 25th Anniversary
“Mavi Scholarship Fund” established as part of the brand’s 25th anniversary celebrations, grants scholarships to 33 female students for the duration of their university education through Türk Eğitim Vakfı (Turkish Educational Foundation – TEV). Aiming to support more young people every year, the project is expanding with the contributions from Mavi employees.
SosyalBen Hope Truck
Mavi was the main sponsor of the “SosyalBen Hope Truck” project in collaboration with the SosyalBen Foundation, which aims to offer psychosocial assistance to children aged 7-13 in earthquakeaffected areas in 2023. Following the acute phase of the disaster, the project started its first tour in April, spanning nine cities. Expert psychologists led workshops in painting, music, invention, creative writing, sports, and games, providing psychosocial support to affected children. In August, the Hope Truck embarked on a second tour, visiting five cities to continue inspiring hope among children. In total, 46 Mavi employees volunteered actively in these field initiatives. Inspired by experiences gained from the field work, SosyalBen Foundation and Mavi continued to build on the project. Some children’s artworks from the workshops were transferred onto T-shirts, with proceeds supporting the SosyalBen Foundation and further contributing to the project.
Through the Hope Truck project, 500 volunteers engaged with 9,270 children across nine provinces and delivered 215 hours of psychosocial support. In 2024, Skill Development Centers (BEGEM) were established in Adıyaman and Hatay to make the project permanent.
Miav cat houses for stray animals
After designing T-shirts and jeans with the “Miav” logo, a word play on the brand name to mean the meows of cats, Mavi continued to protect animals with Miav cat houses. The special project, which involved transforming the unused shelves in the stores into cat houses for stray animals, succeeded in helping more furry friends on the streets. With the proceeds from the sales of Miav jeans and T-shirts, the company supports ENCANDER (Association for Protecting Animals with Disabilities and in Need), the association that works to meet the needs of stray and disabled animals and takes care of animals in need. With cat and dog houses placed around its stores and various locations across Turkiye, the company aimed for stray animals to spend the winter in their warm homes.
Turkey’s Brands Dress Turkey’s Children
Mavi has been providing clothing support for thousands of children in need every year through the “Turkey’s Brands Dress Turkey’s Children” campaign organized by the United Brands Association of Turkey since 2012.
Full Support for Community Volunteers Foundation
Aiming to launch and implement sustainable social responsibility projects that add value to youth across Turkey, Mavi entered into a partnership with the Community Volunteers Foundation (TOG). As part of this partnership, Mavi has so far supported 36 events with the active involvement of its employees, while 2,413 university students from diverse cultural backgrounds have helped launch numerous projects during Mavi-TOG Atak events. TOG-Atak events, organized by Community Volunteers Foundation all around Turkey within the scope of intercultural learning, help improve the physical conditions in schools, student residences and libraries in dozens of cities. Furthermore, workshops have been held to raise awareness of a range of topics from healthcare and living with disabilities to environment, cultural heritage and law.
The experiences of Community Volunteers during the Mavi-TOG Atak events, and the warmth, energy and interactions of college students during social events were captured by photographer Ahmet Polat in 2008, and those images were displayed in the exhibition “Ways of Youth.”
