Mavi focuses particularly on empowering young people and women to advance social development and create sustainable impact together with its customers, employees, and all stakeholders. The company leverages its transformative brand power in social responsibility projects.

Mavi Scholarship Fund

Since 2016, Mavi has granted annual scholarships to female students in a number that corresponds to the age of the company through the Turkish Education Foundation. For the 2024–2025 academic year, 34 students received grants under the Mavi Scholarship project, which supports them throughout their university education. Mavi has also supported the education of one student as part of Koç University’s Anatolian Scholars program, which gives a second chance to successful students that achieve scores in the top 1% in the university exams despite limited education privileges but are unable to qualify for scholarships. To date, 145 female university students have benefited from the Mavi Scholarship Fund.

SosyalBen Skills and Talent Development Centers

In 2023, the partnership between Mavi and the SosyalBen Foundation, which began with the Hope Truck project, became a long-term initiative with the launch of Skills and Talent Development Centers. These centers are established to support the psychosocial well-being of children affected by the earthquake and to help prevent the loss of physical and social skills. Located in Hatay and Adıyaman, BEYEM centers provide a safe environment where children can continue their development through long-term workshops designed by experts. The centers offer psychosocial support through diverse workshops in fields such as painting, music, sports, agriculture, games, and invention. These activities help children express themselves, build problem-solving skills, and develop self-confidence. Beyond personal growth, the centers also foster social solidarity and community spirit, while generating employment opportunities for expert instructors who are otherwise unable to secure work.

As of the end of 2025, the SocialBen Foundation completed its field activities in the earthquake-affected region in a structured manner and shared with its stakeholders the findings of the Social Return on Investment (SROI) report conducted by S360 to measure the program’s social impact. According to the research findings, based on an impact analysis that includes 2025 data:
— Through SocialBen’s activities, a total of 24,000 children were reached with 2,050 hours of workshops delivered with the contribution of 600 volunteers.
— Every 1 unit of investment made in SocialBen generated 17.1 units of social value (SROI: 17.1).
— Significant improvements were observed in children’s self-confidence, motivation, creativity, and socialization, while parents reported increased feelings of trust and support, and volunteers demonstrated enhanced empathy and communication skills.
— Among brand representatives involved in the program, social responsibility awareness was strengthened, along with a notable increase in the sense of creating impact.
The SosyalBen Foundation Skills and Talent Development Centers celebrated April 23 National Sovereignty and Children’s Day with a Children’s Festival themed “The World in My Dreams,” organized with the active participation of children. On November 20 World Children’s Day, the Foundation hosted a multifaceted culture and arts-focused program in Istanbul for children participating in activities in Hatay and Adıyaman. This program, made possible with the support of Mavi, aimed to promote children’s rights to play, education, expression, and participation in cultural life.

Solution is to Let Live: Mavi advocates for stray animals Kurtaran Ev Partnership

Mavi continues to advance sustainable solutions for the welfare of stray animals, upholding the belief that every living being has the right to life. As a corporate supporter of the Kurtaran Ev association since 2023, Mavi has committed to covering rental costs for temporary shelters located in Hadımköy, Küçükçekmece, and Beşiktaş. Kurtaran Ev plays an active role in the rescue, treatment, sheltering, nourishment, and adoption of stray animals.
Mavi has developed a heart connection with Kurtaran Ev and extended its support for stray animals with the launch of the new Hav Collection . Inspired by the real stories of adopted dogs and their new families, the collection features t-shirts with “Hav” (meaning “woof”) graphics, inviting customers to join this kindness movement that aims to create awareness through the products. The “Hav” t-shirts warm the hearts of the wearers, while aiming to raise awareness about the adoption of stray animals.

In 2025, the HAV Collection won an award in the “Animal Rights Advocates” category under Social Responsibility and Sustainability at the Felis Awards, which recognize effective creativity, strategic impact, and result-oriented communication in the advertising and marketing world. This award honors the communication efforts that promote animal adoption, support veterinarians and shelter workers, contribute to the prevention of violence, and raise public awareness.
On October 4, World Animal Day, Mavi organized a visit to The Hadımköy temporary shelter with its volunteering employees, extending its partnership with Kurtaran Ev (The Rescue House) to the field. Workshops, talks, and playtimes held throughout the day created a strong bond between the volunteers and our furry friends. Some volunteers brought their children to the event, passing on their love of animals and sense of solidarity to younger generations. The volunteers showed love to hundreds of dogs waiting to be adopted, experiencing the joy of spreading kindness.

Askıda Ne Var Partnership - “This One is On Us” Project

In 2025, Mavi became a supporter of the “This One is On Us” project, organized by Askıda Ne Var to Support university students’ access to basic needs. The social impact project provides students with access to free meals in university cafeterias. As part of the project, Mavi donated 50,000 meals, contributing to students’ healthy nutrition. In 2025, a total of 237,686 suspended meals reached 129,233 students across 39 public universities.
“This One is On Us” Project won a Silver Apple at the Crystal Apple Awards, a Felis in the “Creating Opportunities for Young People” category, and the Grand Prize in the Social Responsibility & Sustainability category at the Felis Awards.

Supporting Young Artists - Bazaart Project

Since 2014, Mavi has been among the supporters of Bazaart, an exhibition organized by the Yeniköy Rotary Club to Support young artists. The exhibition featured the Works of 200 finalists selected from 1,500 young artists who applied in 2025. Through this contribution, Mavi aims to promote up and coming artists and encourage young talents’ cultural and artistic production. During the event, themed “Art for every home,” fine arts students exhibited their Works in four categories: painting, sculpture, photography, and glass. At the conclusion of the exhibition, shaped around the themes of journey to the self, roots and lands, dream world, and innocence, the selection committee presented awards to outstanding works.

BlindLook Partnership

In 2022, Mavi partnered with BlindLook, the startup that develops technological solutions for a visually accessible world, to make mavi.com and Mavi App accessible to people with visual impairment. Committed to promoting an equitable and inclusive life, Mavi became the first blind-friendly fashion brand to join BlindLook’s global EyeBrand network,. Thanks to this partnership, 285 million visually impaired people may have an inclusive fashion and shopping experience on mavi.com and the Mavi App. Since 2022, the application has enabled the visually impaired users to complete their online shopping with Mavi by using voice commands without the support of anyone else and easily access all information and content. Throughout the year, Mavi averaged an accessibility score of 88.41%, which corresponds to level AA in WCAG standards and remains above the industry average. The score consistently increased throughout the year, demonstrating that accessibility is addressed with a systematic improvement approach.

Mavi’s Other Activities for Social Benefit

— Since 2021, Mavi has contributed to AÇEV (Mother Child Education Foundation) projects that support parents on the occasion of Mother’s Day and Father’s Day. Mavi backs the Foundation’s efforts to raise awareness about parenting and the training program to empower mothers.

— Since 2021, Mavi has supported UNICEF’s “Leader Girls of the Future” program, which aims to empower girls and promote gender equality, since 2022. The company also encourages both Mavi employees and other stakeholders to contrib. The program offers the Empowering Girls Training as a dedicated six-week education model, consisting of structure activities and aiming to enhance the knowledge and life skills of girls.

— Since 2018, The Mavi Running Team participates in the Istanbul Marathon, raising funds the TEMA Foundation. In the 47th Istanbul Marathon, the Mavi Running Team ran for charity, raising funds for the “Before It Starts – Wildfire Training and Awareness” project of TEMA Foundation. Project aims to reach young people who will become wildfire awareness ambassadors, improve their knowledge and awareness, and educate them to deliver peer trainings and hold events to spread this awareness to more young people in their cities.

İndigo Turtles

Mavi supported the activities of the Ecological Research Society (EKAD) between 2014 and 2025 with the Indigo Turtles project, helping to protect the endangered Caretta caretta and Chelonia mydas, two species of sea turtles native to the Mediterranean for 120 million years. EKAD, which focuses its activities on Belek, the largest nesting area in the Mediterranean, has helped over 1.4 million Caretta caretta make it to the sea in the last 27 years. The number of nests rose from 350 when the activities started in the region to 3,150 by 2025, while the number of hatchlings that made it to the sea exceeded 110 thousand. Facing many difficulties, only 40% of hatchling turtles reach the water and only one in a thousand survives. This is why the Indigo Turtles project raises awareness about supporting the survival efforts of the sea turtles, supports protection of biodiversity, and promotes the importance of volunteering.

Young volunteers join the Indigo Turtles project and set up camp on the 30km-long beaches for four months, working every day to protect the mature female turtles’ eggs from external factors and help hatchlings climbing out of their nests to reach the water. Along with hundreds of university volunteers from Turkiye and around the world, customers, scholars, social media followers, brand ambassadors, and employees of Mavi also participate in the project voluntarily. Awareness-raising activities at universities bring wider recognition to the project, contributing to growing the number of volunteers every year. In 2024, nearly 100 university students volunteered for the program, while the camp event was promoted with challenges for social media followers and influencer partnerships.
In its 12th year, Mavi’s Indigo Turtles collection has expanded with new products such as tank tops, sweatshirts, bags, bandanas, hats, and terry kaftans, inviting Mavi customers to join the movement. Customers who purchase the products in this collection become voluntary supporters of this charitable movement, which aims to help the oldest residents of the Mediterranean survive. Designed for women, men and children and made with organic cotton in line with the All Blue strategy, Indigo Turtles products are sold across Turkiye and in Mavi’s online stores in the US and Canada.

Full Support for Community Volunteers Foundation / (2007-2012)

Aiming to launch and implement sustainable social responsibility projects that add value to youth across Turkey, Mavi entered into a partnership with the Community Volunteers Foundation (TOG). As part of this partnership, Mavi has so far supported 36 events with the active involvement of its employees, while 2,413 university students from diverse cultural backgrounds have helped launch numerous projects during Mavi-TOG Atak events. TOG-Atak events, organized by Community Volunteers Foundation all around Turkey within the scope of intercultural learning, help improve the physical conditions in schools, student residences and libraries in dozens of cities. Furthermore, workshops have been held to raise awareness of a range of topics from healthcare and living with disabilities to environment, cultural heritage and law.
The experiences of Community Volunteers during the Mavi-TOG Atak events, and the warmth, energy and interactions of college students during social events were captured by photographer Ahmet Polat in 2008, and those images were displayed in the exhibition “Ways of Youth.”