Retail accounts for 61% of global revenues, wholesale for 26%, and e-commerce for 13%. In 2021, Mavi captured 102% growth in global retail and 95% in e-commerce.
Mavi’s retail network in Turkey includes 327 O&O stores spread on a total of 164 thousand sqm. The company also operates with a wholesale network consisting of 68 franchisees and more than 500 sales points, including department stores and corners. Mavi’s e-commerce operations continue in an upward trend, capturing 104% growth in 2021.
Mavi’s international operations are focused primarily on the United States, Canada, European countries, with Germany as base, and Russia. The international distribution network includes 61 mono-brand stores in 33 countries and mavi.com, and wholesale and e-commerce partners such as Bloomingdale's, Nordstrom, Zappos.com, Amazon, Simons, David Jones, and Zalando.com, reaching the consumers through nearly 3,500 doors.
Turkey
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— Retail Stores: 327
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— Average store size: 500 sqm
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— Franchised Stores: 68
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— Wholesale Doors: ~ 500
Europe
— Retail Stores: 1
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— Wholesale Doors: ~ 800
US
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— Wholesale Doors: ~ 1200
Canada
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— Retail Stores: 4
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— Wholesale Doors: ~ 1,000
Russia
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— Retail Stores: 19
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— Franchised Stores: 17
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— Wholesale Doors: ~ 125
Rest of the World
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— Franchised Stores: 20
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— Wholesale Doors: 25