Creative Collaboration

DESIGNER COLLABORATIONS

MARCHÉ X MAVİ

The MARCHÉ X Mavi collaboration, combining Mavi’s timeless denim appeal with MARCHÉ’s unique bag designs, started with the launch of a cosmopolitan collection that reflects the spirit of Istanbul in June 2023. In the second season of the collaboration, a new collection was introduced, drawing inspiration from the French Riviera and infusing Mavi’s Mediterranean spirit into elegant forms and rich textures. Featuring bags that blend summer freshness into urban styles, the new Spring-Summer 2024 collection quickly became a favorite of fashion-forward women aged 25–35.

1st Season Launch: June 2023

2nd Season Launch: Spring-Summer 2024

WUNDER X MAVİ

Inspired by the multicultural dynamism of Istanbul, the WUNDER X Mavi collection featured unisex pieces with skateboarding, motorcycle, and street style codes. Designed with utility forms, colorful tattoo graphics, and durable fabrics, the collection was launched simultaneously in Mavi stores, on Mavi.com and the Mavi app, as well as Wunder’s stores, contributing to a new customer gain of over 20%.

Launch: Spring-Summer 2024

MURAT TÜRKİLİ X MAVİ — MT1012 R3-IMAGINED for Mavi

Developed in collaboration with fashion creative Murat Türkili, the MT1012 for Mavi Collection reimagines denim through a unique upcycling approach, blending the past, present, and future of fashion with jeans from the Mavi archive. Each piece is handcrafted, bringing an artistic interpretation to sustainability. Products that were jeans in their previous lives are transformed into skirts, shirts or jumpsuits, rewriting their stories together with fashion fans.

Launch: Spring-Summer 2024

DIRECT MESSAGE X MAVİ

Mavi created a space for the rising beach fashion and trends in collaboration with Direct Message, bringing excitement to the accessories category and accelerating new customer acquisition.

Launch date: June 2021

LES BENJAMINS X MAVİ

The collection, designed by the luxury streetwear brand Les Benjamins with inspiration from Mavi’s thirty-year denim archives, was made with sustainable materials.

Launch date: May 2021

MA PRİMİ GİOVANİ X MAVİ

A special collection was prepared with the brand of Ma Primi Giovani, which means "But youth first", founded by Defne Yiğit.

Launch date: July 2020

ADRIANO GOLDSCHMIED X MAVİ

Athleisure collection by Adriano Goldschmied. Indigo Move is a new generation of products that capture Mavi's perfect fit.

Launch date: September 2016

CHALAYAN X MAVİ

Hussein Chalayan’s first denim collaboration. Novelty jeans fabrics mixed with innovative shapes for the Mavi Gold Collection.

Launch date: March 2013

INDUSTRY EXPERTS

NİVOGO X MAVİ

In partnership with Nivogo, a leading circular economy startup in Europe, Mavi launched the Circularity in Fashion project and contributed to the sustainable transformation in textiles by establishing a recycling system for post-consumer items. The partnership not only extends the life of the products but also reduces environmental impact, while introducing the circular fashion approach to consumers.

Launch: 2024

MAVİ PRO SPORT REPREVE®

As part of the brand’s ongoing efforts to develop nature-friendly products for a sustainable future, Mavi Pro SPORT Repreve jeans were created with fabrics made from recycled plastic bottles. This premium line was promoted with a commercial featuring Kıvanç Tatlıtuğ, drawing attention to the company’s sustainability transformation, values, and passion for innovation.

Launch date: September 2021