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Mavi's Mission

To be a jeans-centered fashion brand that is close to our customers.

To create an exceptional experience for our customers wherever our brand is represented.

To maintain our passion for product quality and innovative design.

To lead in product excellence, understanding of the digital world, and retail experience.

To sustain a corporate culture that ensures our employees’ trust, customers’ loyalty and business associates’ commitment.

Mavi's Vision

To be the market leading jeans-centered fashion brand wherever Mavi is represented.

Brand Values

Quality:
To ensure quality is our brands' top priority. To maintain consistently high quality in all the brands' products and services.

Innovativeness:
To maintain close ties with our customers, stay in line with market trends, and work closely with suppliers to meet our customers’ needs promptly and fully.

Passion:
To be a customer-driven team that provides excellent products and ensures sustainable growth and market leadership.

Sincerity:
To keep our promises to our customers, business associates and employees. To have a brand culture and managerial approach that values the opinions of all parties.

Respect:
To take responsibility for the high degree of trust our brand has earned. To meet the needs of the various cultures, understandings and values in the world.