3.3M fans globally
In 2016, Mavi engaged with 3.3M fans globally and has an in-house digital team managing the strategy for platforms including Instagram, Facebook, Twitter and YouTube, while linking them to Mavi online as well. In Turkey, Mavi’s social media buzz is 40% share in of the total apparel market and the brand has 2x the engagement against the its closest competitors.
Mavi’s digital engagement project “Vini Story” was awarded with 1 achievement and 4 Felis awards by MediaCat Felis Awards, 2015.
3.3M global fans
40% share of social media buzz in the total apparel market
More than 90% of the social media shares are positive