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Mavi’s ability to engage with the younger customer is the main driver for new customer acquisition.

Mavi understands the youth and changing demands, and communicates constantly through digital and online stores. The brand creates an outstanding product and brand engagement through effective and loyal relationships with the young customer.

  • 1M new customer acquisitions in Turkey in 2016.

  • 30% of new customers are under the age of 25 and 65% of them are under 35.

  • Voted the #1 Best Youth Brand in Turkey.

  • Recognized as the Lovemark Brand of Turkey among the youth.