Adriano Goldschmied

Member of the Mavi Int. Operations Advisory Board

Adriano Goldschmied otherwise known as the ‘Godfather of Denim’ earned this title from working for nearly 50 years in the denim industry, not only pioneering new techniques and styles, but revolutionizing how the world looks at and wears this fabric.

From his humble beginnings in Cortina D’Ampezzo, where Goldschmied set up his first shop, the groundbreaking King’s Shop, he is now responsible for the creation of some of the most successful and innovative denim brands from the 1970s to today, from Goldie, Diesel, Replay, Gap 1969, Mavi, AG, and Goldsign. Some of his revolutionary achievements include the creation of the stonewash technique, the use of tencel fibre, and super stretch denim, just to name a few.

2 Always the pioneer, Goldschmied is currently developing a new activewear denim line, cynetic, which uses new weaving technologies and unprecedented strechability and comfort for denim. Adriano Goldschmied collaborated with Mavi on the launch of the innovative Indigo Move collection for the brand’s 25th year anniversary in 2016.

Fabian Månsson

Member of the Mavi Int. Operations Advisory Board

Business Advisor 2008– (for example to McKinsey & Co, Karen Millen, Gina Tricot, Hugo Boss, Nordic Capital)

Primary working experience:
Eddie Bauer President & CEO 2002–2007, Spray Ventures AB, Executive Vice President 2000–2001, H&M Hennes & Mauritz AB, CEO 1998–2000

Other positions of trust:
Chairman of the Board: Björn Borg Sport 2011–2014 Member of the Board: Gina Tricot 2014–, Nordic Fashion Holdings AB 2014–, Nordic Fashion Group AB 2014–, Karen Millen 2010–2014, Aurora Fashion (Oasis, Warehouse, Coast) 2010–2014, Björn Borg AB 2009–2014, Hemköp and Willys (grocery chains) 2002