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Incorporated in Istanbul in 1991, today Mavi is globally recognized as a highly successful lifestyle brand. With strong denim roots, Mavi has evolved into an international apparel and accessories brand for both women and men. Mavi has built success on products of superior quality and on the Company’s “Perfect Fit” strategy. Mavi’s “Perfect Fit” strategy aims to understand its customers and their specific needs so that they can build a brand and design clothing that satisfies their quality expectations and perfectly fits their bodies and lifestyles, offering our customers high quality for great value. In Fiscal Year 2016, Mavi sold 7.5 million denim items worldwide (excluding Russia and Australia) via a network of approximately 5,500 points of sale.

As of Fiscal Year-end 2016 (defined as Fiscal Year ending January, 2017), Mavi operated 392 mono-brand stores and 5,500 points of sale in 35 countries globally. In Turkey, Mavi operated 261 mono-brand retail stores, 70 franchised stores and Mavi’s products were sold in 436 multi-brand points of wholesale. Internationally, Mavi operated 61 mono-brand stores and was distributed in leading department and specialty stores including Bloomingdale’s, Nordstrom and Peek&Cloppenburg with a particular focus on US, Canada, Germany and Russia. The brand has been growing rapidly in its owned and operated online channels and global e-commerce platform. Turkey’s e-commerce platform was launched in 2013 and has grown 27% revenue CAGR 2014-2016. Among Mavi’s 5.7 million loyalty card members, approximately 3.9 million are active users, having used the loyalty program cards while shopping with Mavi in the last two years. Mavi has built a loyal customer portfolio and the core segment of Mavi’s customers are young, fashion-conscious men and women under 35. Mavi believes that this customer profile enables it to benefit from the young demographics of Turkey and spending power of the millennial customer. Mavi’s loyalty program, together with their social media presence, which recorded 3.3 million followers in 2016, gives them powerful insight into current customer preferences and trends.

In Fiscal Year 2016, Mavi recorded a consolidated revenue of TL 1.307,9 million. On a proforma basis, adjusted to reflect the acquisition of the U.S. and Canadian subsidiaries, revenue for Fiscal Year 2016 was TL 1.368,5 million.

With 3,340 talented and dedicated employees, Mavi is regarded as an employer of choice.

Key Milestones

  • 1991

    Mavi Means Blue

    Mavi (which means 'blue' in Turkish) is founded.

  • 1996

    Market Leader

    Mavi became the market leader in Turkey

    Mavi US and Europe are founded.

    Designer Adriano Goldschmied contributes to the designs of both the Molly & Max fits.

  • 2002 / 2003

    Mavi US and Time Magazine

    Time Magazine recognized Mavi as the first Turkish brand to become an international brand.

    The first flagship stores were opened in New York, Vancouver, Berlin and Frankfurt.

  • 2008

    Turkish Private Equity Fund II invests in Mavi.

  • 2009

    Mavi Jeans to Mavi

    Launch of retail strategy; transition from Mavi Jeans to Mavi and focus on growth in lifestyle categories.

    Loyalty Program launched at the end of 2007, reaching 1 million members in 2009.

  • 2012

    Adriana Lima

    Supermodel Adriana Lima became the face of Mavi

    Sportswear Magazine announced Mavi as the best denim bottoms brand in Germany.

    New ‘Denim Kitchen’ retail concept launched.

  • 2013

    Gold & Chalayan

    The Mavi Gold collection was born. This series provided the total premium look with the launch of the Hussein Chalayan Gold Series.

    Model Barbara Palvin became the face of Mavi.

    Mavi e-commerce site launched.

  • 2016

    Mavi 25

    Elsa Hosk, Jordan Barrett and Lucky Blue Smith became the faces of Mavi.

    Designer Adriano Goldschmied contributed to the launch of the Indigo Move Premium Collection.

    Richard Branson participated in the space shuttle launch wearing Mavi jeans.

    Mavi loyalty program Kartus reached 5.7 million members.

    Acquisition of US & Canada operations.