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Mavi is an aspirational lifestyle and customer-centric brand with global appeal and celebrity endorsements. The brand has a unique position with fashion-savvy young adult customers (mid 20’s) resonating with both women and men. Mavi collaborates with top celebrities including Adriana Lima, Elsa Hosk and Barbara Palvin as the brand faces.

FW16 Campaign

PHOTOGRAPHER Benny Horne

STYLIST Carlo Alberto Pregnolato

MODELS Elsa Hosk, Francisco Lachowski, Jordan Barrett

SS16 Campaign

PHOTOGRAPHER Benny Horne

STYLIST Carlo Alberto Pregnolato

MODELS Lucky Blue Smith, Daisy Clementine Smith, Francisco Lachowski, Frida Gustavsson

SS15 Campaign

PHOTOGRAPHER Benny Horne

STYLIST Carlo Alberto Pregnolato

MODELS Samantha Gradoville, Frida Gustavsson, Francisco Lachowski, Danny Schwarz

SS14 Campaign

PHOTOGRAPHER Riccardo Tinelli

STYLIST Carlo Alberto Pregnolato

MODELS Magdalena Frackowiak, Frida Gustavsson, Francisco Lachowski, Florian Van Bael

SS12 Campaign

PHOTOGRAPHER Mariano Vivanco

STYLIST Carlo Alberto Pregnolato

MODELS Kendra Spears, Aline Weber, Jon Kortajarena, Adam Senn

FW12 Campaign

PHOTOGRAPHER Sebastian Faena

STYLIST Nicola Formichetti

MODELS Adriana Lima, Camille Rowe, Jon Kortajarena

SS11

PHOTOGRAPHER Mert Alas and Marcus Piggott

STYLIST George Cortina

MODELS Hailey Clauson, Natalia Beber, Justin Gastoni, Devin Paisley

Mavi cooperates with designers and consultants to launch seasonal product collaborations which help to increase brand awareness and sales. Adriano Goldschmied, Hussein Chalayan and Paola Navone are some of the world famous designers that Mavi has already worked with.  To this day Mavi continues to work with Adriano Goldschmied and his team in Los Angeles as the creative consultant in leading global product innovations. For Mavi’s 25th year, Adriano Goldschmied collaborated with Mavi’s design team to create the “Indigo Move Collection,” which was inspired by the athletic lifestyle incorporating the best of denim technology. Indigo Move was launched globally in September 2016 and fashion events to support the launch took place in Las Vegas, New York, Berlin and Istanbul. Elsa Hosk, Jordan Barrett and Francisco Lachowski were the faces of the product launch and showcased the brands' focus on innovation. The 360 degree communication strategy proved successful by using consistent messaging through all mediums including PR, digital, in-store and online.

Top Celebrities in Mavi campaigns

> Adriana Lima, Elsa Hosk, Barbara Palvin, Jordan Barrett, Francisco Lachowski and Lucky Blue Smith as recent brand faces.

> Mavi has worked with top fashion photographers and creatives including  Mert & Marcus, Mariano Vivanco and Benny Horne.

> Mavi continues to collaborate with Adriano Goldschmied, the renowned designer and “jeans guru” as the top creative product consultant.

> In 2006, Time Magazine placed Mavi amongst the top 16 best jeans brands worldwide in its A-List. In 2009, Mavi was chosen as the best place to buy jeans by Georgia Straight magazine of Canada.

> In 2012, the world-famous Sportswear magazine chose Mavi as the ‘Best Denim Brand’.